»What’s in a name?« as Juliet asks in the most famous of Shakespeare’s plays. The playwright lets her answer her own question: »A rose by any other name would smell as sweet.The water in the Gulf will not be any clearer or more turbid, warmer or colder, rougher or calmer. Nor will boundaries in the coastal waters be shifted (barring negotiations or war) depending on whether we call it the »Gulf of Mexico« or the »Gulf of America.« Presumably, most citizens know that too. Nevertheless, in the long run naming can exert influence on the way we see things.